EMBODIconnect: Broadcast Audience Size

Introducing EMBODIconnect’s Audience Estimator — a powerful tool that gives you a sneak peek at how many people will receive your message before you hit send. With this feature, the guesswork is gone, ensuring you never send a message to an empty room again.

Why is the Audience Estimator Important?

The Audience Estimator isn’t just about saving credits; it’s about making sure your message lands where it’s supposed to. Whether you're targeting a group of patients, customers, or any specific audience, the tool ensures that your message reaches the right people. If the estimated audience size is zero, you'll know immediately that something is off with your selection criteria. Maybe you’ve created a contradiction, or perhaps your target audience simply isn’t there. Either way, the tool helps you catch those issues early, giving you more confidence in your outreach.

No More Guesswork

Think of the Audience Estimator as your gut check before you go live. If you’ve set up your query expecting to reach 100 patients, but the tool shows a drastically higher number—say, 1,000—then something likely isn’t quite right. The estimator provides an instant reality check, allowing you to tweak your filters or selection rules before proceeding. This not only saves time and effort but ensures that you're sending your message to the right audience.

Understanding When You Get a Zero Audience Estimate

If the Audience Estimator returns an audience size of zero, don’t panic. This simply means that your selection criteria are too restrictive or have a conflicting rule. A common scenario is when you use the AND operator instead of OR. For instance:

• Has ever performed exercises = true AND
• Has ever performed exercises = false

In this case, no one would ever meet both criteria, and your audience size would be zero. Most likely, you intended to use the OR operator instead, which would allow for people who’ve either performed exercises or haven’t.

Another reason you might get a zero-audience size is when your selection rules don't match any patients in the system. If no one meets the combination of conditions you’ve set, then there simply isn’t anyone to receive your message.

Troubleshooting Tips

If you get a zero estimate, don’t worry. Here’s how you can troubleshoot:

1. Check Your Rules: Go back and examine each selection rule you’ve set up. Identify any that might be overly restrictive or contradictory. Start by removing one or more rules to see if the audience size changes.

2. Simplify Your Criteria: If you’ve set a lot of conditions, try simplifying them. Remove any conflicting rules and re-test to see if you can get a positive audience size.

3. Use OR Where Appropriate: When you intend to capture a broader audience, be sure to use OR instead of AND to avoid accidentally narrowing down your results too much.

4. Iterate and Refine: Sometimes, it takes a few tries to get your criteria just right. Don’t be afraid to experiment and refine your selection process.

EMBODIconnect’s Audience Estimator is a game-changer for anyone sending out targeted messages. With this tool, you can be confident that your message will reach the intended recipients, eliminating the possibility of missed opportunities or sending messages to the wrong people. Whether you’re planning a marketing campaign, communicating with patients, or organizing a group outreach, the Audience Estimator ensures that your efforts are always on point.